Effective Date: September 29, 2026
This Cookie Policy explains how Nanjing Leading Auto Technology Co., Ltd. (“Leading Auto”, “we”, “us”, or “our”) uses cookies and similar technologies on:
This policy should be read together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website.
Cookies may help websites:
- Function correctly
- Remember user preferences
- Understand how visitors use the website
- Measure website performance
- Improve user experience
- Measure marketing and advertising effectiveness
Some cookies are necessary for the website to operate, while others are used for analytics, functionality or marketing purposes.
2. How We Use Cookies
Leading Auto may use cookies and similar technologies for the following purposes:
Essential Cookies
These cookies are necessary for basic website functionality and security.
They may support functions such as:
- Website navigation
- Form functionality
- Session management
- Security features
- Cookie preference management
- Website caching and performance
These cookies generally cannot be disabled through our website if they are required for the website to function properly.
Analytics Cookies
We use analytics technologies to understand how visitors interact with our website.
Analytics information may include:
- Pages visited
- Session duration
- Traffic source
- Device type
- Browser type
- Approximate geographic location
- Page interactions
- Form-related events
- Video interactions
- Website navigation behavior
This information helps us improve website structure, content and B2B inquiry experience.
3. Google Analytics
Our website uses Google Analytics 4 (GA4) to measure website traffic and user interactions.
Google Analytics may use cookies or similar technologies to collect information about how visitors use our website.
We may measure events such as:
- Page views
- Session starts
- Scroll activity
- Video interactions
- Form starts
- Successful inquiry form submissions
A successful B2B inquiry submission may be measured as a generate_lead event.
The information collected is used to understand website performance and improve our services.
4. Google Tag Manager
Our website uses Google Tag Manager (GTM) to manage website measurement technologies.
Google Tag Manager itself is primarily used to deploy and manage tags.
Tags managed through GTM may include Google Analytics and other website measurement tools.
The technologies deployed through GTM may use cookies depending on their individual functions.
5. Inquiry Forms
Our website uses inquiry forms to allow B2B customers to request quotations and product information.
Cookies or similar technologies may be used to support form functionality and measure successful form submissions.
Information submitted through our forms may include:
- Country or market
- Engine code or OE number
- Email or WhatsApp number
- Product category
- Quantity or product requirements
For more information about how inquiry data is handled, please review our Privacy Policy.
6. Embedded Content and Third-Party Services
Our website may contain embedded content or links from third-party services, including:
- Google Maps
- YouTube
- TikTok
- Other external platforms
These third parties may place cookies or use similar technologies when you interact with their content.
Their use of cookies is governed by their own privacy and cookie policies.
Leading Auto does not control cookies placed directly by third-party websites.
7. Website Performance and Caching
Our website uses performance and caching technologies to improve loading speed and website stability.
These technologies may store technical information or temporary website data required to provide faster page delivery and improve website performance.
8. Types of Cookies We May Use
Cookies used on our website may generally fall into the following categories:
Strictly Necessary Cookies
Required for website functionality, security and forms.
Functional Cookies
Help provide enhanced website functions and user preferences.
Analytics Cookies
Help us understand website traffic, visitor behavior and website performance.
Marketing Cookies
May be used to measure advertising performance or support marketing features when such services are enabled.
9. Google Ads and Advertising Technologies
We may use Google Ads or related advertising technologies in the future to promote our products and measure advertising performance.
If advertising technologies are enabled, cookies may be used to:
- Measure advertising conversions
- Understand actions taken after an advertisement click
- Attribute inquiries to advertising campaigns
- Improve advertising performance
Where required by applicable law, non-essential advertising cookies will be activated based on the visitor’s consent choices.
10. Cookie Consent
Depending on your location and applicable law, you may be asked to accept, reject or manage non-essential cookies.
Where consent is required, analytics or marketing technologies may be limited until appropriate consent has been provided.
You may change or withdraw your cookie preferences where a cookie management tool is available.
11. Managing Cookies Through Your Browser
Most web browsers allow you to manage or delete cookies through browser settings.
You may be able to:
- Block cookies
- Delete existing cookies
- Prevent third-party cookies
- Clear website data
- Receive notifications before cookies are stored
Please note that disabling certain cookies may affect website functionality or user experience.
12. Data Collected Through Cookies
Depending on the technologies used, cookie-related information may include:
- IP address
- Browser type
- Operating system
- Device category
- Referral source
- Pages visited
- Session information
- Interaction events
- Approximate location
- Cookie identifiers
We do not intentionally use cookies to collect highly sensitive personal information.
13. International Data Processing
Some third-party service providers, including analytics or technology providers, may process information in countries outside your country of residence.
Where applicable, such processing is subject to the privacy terms and safeguards of the relevant service provider.
14. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in:
- Website functionality
- Analytics tools
- Advertising technologies
- Cookie practices
- Legal or regulatory requirements
The latest version will be published on this page.
15. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact:
Nanjing Leading Auto Technology Co., Ltd.
Website:
https://leadingautoparts.com/
Email:
admin@leadingautoparts.com
Phone / WhatsApp:
+86 189 5207 9998
Address:
No. 150 Pubin Rd., Jiangbei New District, Nanjing, Jiangsu Province 211800, China
Last Updated: September 29, 2026